Getting started—MY HQ

Register | Create a personalized page link | MY HQ | Personalize your web page
Send emails | Use social media  | Track your campaign | Checklist

Steps to registering online and setting up your
personal fundraising web page (MY HQ)

Step 1—Visit www.storybystory.org

Click on "Register to climb"

Step 2—Register

You have 3 registration options:
(see "Climber categories" under the "About Story by Story" tab for more details):

• Team Captain: select "Start a Team" to create a new team and register as the team's captain

• Team Member: select "Join a Team" to register

• Individual Climber: select "Join as an Individual" to register

You have 5 climbing route options:
During the registration process, you will be given the option to choose which climbing route you prefer 

• 82 floors—climb the building twice
  Climbers seeking the ultimate challenge are invited to climb the building twice. The first half of the climb will end on the 40th floor, where climbers can access an elevator to return to the lobby. The second half of the climb will include the full 42 flights, completing the final 2 flights from the 40th floor to the rooftop.

• Extreme—42 floors wearing a 10 lb. belt
  Only 85 slots available
  To pay tribute to inMotion's clients and the burdens they bear every day, as well as to make their climb more challenging, participants can choose to wear a weighted fitness belt for the 42-flight climb (climbers wearing belts will not be permitted to climb the building twice). The belts weigh 10 lbs. The equipment will be provided to climbers (free of charge) at the event, to be returned to inMotion after the climb.
  

  Note: There are only 85 Extreme Climber slots available, so please register as early as possible. 

• 42 floors

• 25 floors

• Virtual—only fundraising; not climbing
  If you will not be in New York City on October 18, or would prefer not to climb for whatever reason, you can choose the virtual climb option. In all other respects, virtual climbers are just like "real" climbers in their fundraising practices and they are welcome to attend the event.

If you participated in Story by Story^® last year, we remember you!
Click on "Login" and use the same username and password that you used to register last year. If you don't remember your login and password from last year, simply click on the "Forgot Username and/or Password " link. 

Step 3—Create a "Personalized Page Link" for your
fundraising web page

When you register, you have the option to create an easy-to-remember, short version of your personal fundraising web page address.

This is very convenient for giving the link to others so they can donate to your page—for example, www.storybystory.org/janedoe. Otherwise, your web page address will be a longer, more cumbersome address. We encourage all climbers to create a short user-friendly URL, but your web page will work fine without one.

IMPORTANT NOTE: You must set up the URL address for your personalized page link during the registration process. To change the URL for your page after you register, an inMotion representative will have to delete your original registration and will ask you to re-register. To begin this process, please call 646.442.1364 or email This email address is being protected from spambots. You need JavaScript enabled to view it. .

Step 4—Familiarize yourself with your MY HQ page

MY HQ is an online fundraising and communications center which you can use to manage all aspects of your Story by Story campaign.

From your headquarters, you can:

• Personalize your web page ("My Webpage" tab)

• Edit your personal information and set your fundraising goal

• Send emails to family, friends and colleagues to ask for donations ("Emal" tab)

• Monitor your progress ("Reports" tab)

• Enter offline donations of cash and checks ("Tools" tab)

• Promote your fundraising campaign on social networking sites—add a fundraising thermometer and/or a scrolling honor roll list acknowledging the individuals who are supporting your climb ("Gadgets" tab)

Step 5—Personalize your web page

Sharing a picture of yourself and a personal statement on your web page will help people connect with your campaign.

• Click on the "My Webpage" tab to add a photo and a personal statement about why you are participating in Story by Story

• You can also personalize your page with a photograph from our image library or upload a YouTube video clip

• If you participated in last year's event, we may have a photograph you could use on your personal web page:
  
  
  • View 2011 event photos

• Add a compelling caption below the photo displayed on your web page

Step 6—Send emails

The "Email" tab contains team recruitment, donation solicitation and thank you email templates which you can easily customize with your own personal messages.

• Send personalized emails to your contacts asking them to make a donation towards your fundraising goal

• Invite them to join your team

• Encourage team members to raise money

• Send thank you messages to the people who donate to your campaign

Step 7—Promote your campaign on social media networks

The "Email" tab also contains widgets that allow you to update your Twitter status from MY HQ and to share links to your Story by Story personal fundraising page on your favorite social networks.

• Add your campaign "fundraising thermometer" to your Facebook or Twitter profile page ("Gadget" tab)

• Acknowledge your supporters by publishing a scrolling "Honor Roll " box on your Facebook or Twitter profile page ("Gadget" tab)

Step 8—Track your campaign 

Log in and visit My HQ regularly to check on your progress, run reports on your team's progress and send follow-up emails.

Checklist for your fundraising campaign

•  Personalize your web page with a photograph and personal statement

• Customize the email templates in MY HQ with your own unique messages to family and friends

• Upload your address books to MY HQ

• Send your contacts an email asking for a donation
  

• Track your progress using the reports on your web page

• Send follow-up emails to those who have not contributed. Sometimes a reminder is all someone needs

Register | Create a personalized page link | MY HQ | Personalize your webpage
Send emails | Use social media  | Track your campaign | Checklist